Virtual reality has been revolutionizing automotive industry since it’s very introduction. Virtual reality can allow you to test-drive a new vehicle even before it hits the showroom floor. Virtual reality can also be incorporated in the showroom environment and allow customers to personalize their vehicle specs right in the dealership: everything from colors, to electronic systems, inlays, and interior leather. Virtual reality technology can allow automotive companies to design and produce smarter vehicle solutions in less time. Before VR tech stepped into the space, a new idea would typically be tested through the production of several physical prototypes. Since automakers no longer have to rely solely on a physical prototype of a new model, development can start sooner and with multiple approaches to testing and experimentation throughout the design process